[Hilarium ICO Talk] Hilarium Network Frame - Solve Loyalty program issues

While the current reward program system is becoming more institutionally developed and widespread, in fact it is hard to say that it is common - to spend a lot of time and effort in collecting and using specific points.

Like the meaning of the word Loyalty Program, its purpose is to make to use the services of a specific company repeatedly, and there is a characteristic that the accumulation and operation of points are subordinated to a specific business.

Because of this, it is difficult for customers to collect points and it is not easy to use them. 
Because to earn points, you need to use only the service of a specific business operator, and to use points you also need to use only the services of a specific entrepreneur.

The current Loyalty Program or Membership Points have a structure that has nothing but a lot of  complaints from the customer's point of view.

First, it is difficult for customers to earn points consistently. Most entrepreneurs have a primary reason for running a loyalty or membership program, because customer loyalty is ensured, and customers naturally can earn points only by using the services of a specific entrepreneur.

Second, it is inconvenient to use earned points as actual rewards. 
Membership points that start with the Loyalty Program have a characteristic that they are hard to use, because in principal, in the company that earned points , points can be used as rewards only with relevant services.

To solve such issues, we also entering into a partnership between membership programs.

However, this is also limited in use and the radical difference is not big. In addition, there is no guarantee that the usage as a reward - will meet customer’s interests or benefits. 
In most cases, these interests rarely match up.

Third , when points are converted into rewards, entrepreneurs tend to delay paying points as rewards, because it is required to pay additional costs to entrepreneurs. 
In other words, most entrepreneurs put limits for customers on encashment of earned points and on reusing services.

When you say this again in terms of the customer, it means that the criteria itself for converting a point to a truly valuable reward or something - is too high.

As mentioned above, for many reasons, actual membership points are less valuable than cash. 
In most cases, to complete these transactions, you must trade coupons or membership points at a discount price that is less than the nominal value.

This situation is also undesirable for entrepreneurs who operate membership points, but many members, except for some enthusiastic members, are not very active in membership, so even though they have built a membership program by investing a lot of costs, they are less effective.

By introducing existing Reward IT frames into Hirarum's network frame, we will innovate the shortcomings of the standard reward program.   

Hilarium's network frame willing to solve these issues for both entrepreneurs and users.